Across my career, editing hasn't been a single, definable task – it's involved, at various times, building and developing teams, launching new products, pleasing clients and getting into the nitty-gritty of words on a page. 

I've edited newsstand magazines, customer magazines, books, apps, websites and entire media brands which include all the above.  What they have in common is a need to understand and connect with audiences – to 'live deep' in a community, be it business leaders, HR professionals, procurement professionals or even football fans…