Strategy
My work at Haymarket Media Group has given me an holistic skillset encompassing more than just editorial. For starters, I've been intrinsically involved in winning new client business for Haymarket's content marketing arm, Wonderly, delivering notable contracts with the CIPD, CIPS, the Royal College of Surgeons of Edinburgh and more over the past few years.
As a senior editorial leader in the business, I have been central to setting the strategy for our media brands, moving them from a reliance on print to a data-driven digital future in which they reach the right audiences across web, podcasts and video. I've led our editorial teams through these changes and developed our brands to flourish in a changing media landscape.
More recently, I have held full oversight and responsibility for the Management Today brand as business director, which has seen me shape audience and commercial strategy, ensure the brand's financial performance, introduce new awards and events and revamp marketing and data efforts.